AWARD SCHOOL
2022


Not every industry gives you the opportunity to pit yourself against the professions active occupants. To compete, make mistakes and throughout it all, learn. 

Being lucky enough to land on The Wall thrice, AWARD School will remain the most challenging, rewarding and outright fun experience I have had within my career so far.

BRIEF 1 - OOH POSTER
Client: Windex
Product: Windex Original Glass Cleaner
Prop: For the cleanest glass.
BRIEF 2 - PRINT CAMPAIGN
Client: Carsales
Service: Search thousands of used cars for sale
Prop: There's a used car for every driver.
BRIEF 3 - 30" TVC
Client: IKEA
Service: IKEA will buy back your used furniture
Prop: Give your old furniture a second life.
BRIEF 4 - AUDIO
Client: Heaps Normal Beer
Product: Non-Alcoholic Quiet XPA
Prop: Beer without the consequences.
BRIEF 5 - SOCIAL MEDIA
Client:
Nicorette
Product: Nicorette Gum
Proposition: Nicorette helps you break your habit.
BRIEF 6 - PR
Client: Tourism New Zealand
Service: A winter holiday in New Zealand
Prop: Winter is different in New Zealand.
BRIEF 7 - DIGITAL
Client: Squarespace
Service: Professional Website Builder
Prop: Don't just dream it, build a website.
BRIEF 8 - DIRECT
Client: HCF
Service: Pet Insurance
Proposition: Pets are part of the family, too.
BRIEF 9 - INTEGRATED CAMPAIGN
Client: Taronga Zoo
Service: Day Pass to Taronga Zoo
Prop: Every ticket to Taronga Zoo helps animals in the wild.
[CONT’D] BRIEF 9 - INTEGRATED CAMPAIGN
Client: Taronga Zoo
Service: Day Pass to Taronga Zoo
Prop: Every ticket to Taronga Zoo helps animals in the wild.
BRIEF 10 - COMMERCIAL CREATIVITY
Brief: Come up with an idea for a product or business
Focus: Australia is now made up of more people over the age of 65 than ever before.
How can we help this huge group of retirees stay healthy and happy into old age?