Some proactive escapades to whet thy appetite.
HEALTH GOV
In answer to the National Tobacco Campaign brief from RMIT University, in which we were tasked to stop people smoking by using only positive emotional appeal.
MCDONALDS
THE PARTY THAT NEVER ENDS
THE PARTY THAT NEVER ENDS
To promote that everyone’s favourite restaurant is open 24/7, we developed a sponsored IG story that matched what young people were seeing at night. Recognising that their social feeds are filled with friends partying, clubbing and enjoying other evening activities, we unwittingly blended into their posts and invited viewers to also not miss out on the fun. By joining the one party that never ends.
Tasked with creating a print campaign that utilized their own images and the line ‘I’d Rather...’, this idea advocates Death To Stock, a premium stock photo website, by spotlighting one simple insight: that creatives often waste more time searching for stock photos than actually creating.