Designing the hero static, infographics, and relevant digital assets for TikTok’s ‘Respect. It's The GOAT’ campaign, whilst maintaining brand identity and visual consistency across all platforms.
CHASING CHAI
Refreshing the identity of a Brisbane run club and developing a social media strategy that saw its core audience grow over 1.5k in 6 months, 1M+ views and an engagement rate of 15%.
Refreshing the identity of a Brisbane run club and developing a social media strategy that saw its core audience grow over 1.5k in 6 months, 1M+ views and an engagement rate of 15%.
[Case studies for competitions]
To break books back into the mainstream in today’s visually-saturated world, Penguin leveraged it’s own appeal on social media.
Noticing that books today are flaunted more online as an aesthetic tool rather than being read, Penguin capitalised on this social trend by integrating it’s own digital library into a social media button. Making it easier than ever for books and readers to be seen together online.
FUTURE LIONS
GYMSHARE
To overcome the barriers to exercise for young people, GymShark acknowledged a part of the conditioning community that often went overlooked; those who suffer from gym anxiety.
Partnering up with AirBnB, ‘Gymshare’ offers home gyms for rent, providing private workouts for those unable to afford equipment or face gym pressures, while supporting a community often neglected in fitness marketing.
GYMSHARE
To overcome the barriers to exercise for young people, GymShark acknowledged a part of the conditioning community that often went overlooked; those who suffer from gym anxiety.
Partnering up with AirBnB, ‘Gymshare’ offers home gyms for rent, providing private workouts for those unable to afford equipment or face gym pressures, while supporting a community often neglected in fitness marketing.
[Some proactive escapades to whet thy appetite]
HEALTH GOV
In answer to the National Tobacco Campaign brief from RMIT, in which we were tasked to stop smoking habits through use of positive emotional appeal only.
MCDONALDS
THE PARTY THAT NEVER ENDS
THE PARTY THAT NEVER ENDS
To promote that everyone’s favourite restaurant is open 24/7, we developed a sponsored IG story that matched what young people were seeing at night. Recognising that their social feeds are filled with friends partying, clubbing and enjoying their evening, we unwittingly blended into their posts and invited viewers to also not miss out on the fun. By joining the one party that never ends.
Tasked with creating a print campaign that utilized their own images and the line ‘I’d Rather...’, this campaign promotes Death To Stock, a premium stock photo library, by spotlighting one simple insight: that creatives often waste more time searching for images than actually creating.