[Case studies for new blood competitions]
To break books back into the mainstream in today’s visually-saturated world, Penguin leveraged it’s own appeal on social media.
Noticing that books today are flaunted more online as an aesthetic tool rather than being read, Penguin capitalised on this social trend by integrating it’s own digital library into a social media button. Making it easier than ever for books and readers to be seen together online.
FUTURE LIONS
GYMSHARE
To overcome the barriers to exercise for young people, GymShark acknowledged a part of the conditioning community that often went overlooked; those who suffer from gym anxiety.
Partnering up with AirBnB, ‘Gymshare’ offers home gyms for rent, providing private workouts for those unable to afford equipment or face gym pressures, while supporting a community often neglected in fitness marketing.
GYMSHARE
To overcome the barriers to exercise for young people, GymShark acknowledged a part of the conditioning community that often went overlooked; those who suffer from gym anxiety.
Partnering up with AirBnB, ‘Gymshare’ offers home gyms for rent, providing private workouts for those unable to afford equipment or face gym pressures, while supporting a community often neglected in fitness marketing.